I should cut poor Chip a break, though. He's not himself today. His mind is on a particularly sad chapter in his Backstory. "Backstory," (as the writers clearly learned just minutes before the actors showed up to rehearse this episode,) explains how characters ended up where they are, and why they behave the way they do. Sometimes, revealing a key detail in one character's Backstory can influence how another character sees him or her. For example, Sophia's hard candy shell starts to crack when she learns that Chip's father tragically died from complications after being attacked by a boar.
|And that Chip is the rightful heir to the Iron Throne|
Sophia shows her empathy for Chip's daddy issues by eating a tomato right off the vine, and conceding that it tastes better than the ones from the supermarket.
And then we go to commercial.
Much like those surreal ad spots on AMC that feature actors from Mad Men, commercials on Farmed and Dangerous make viewers think a little harder than usual about the relationship between advertising and entertainment, and where the line is between the two.
At least once during each episode I've seen, there's been a commercial for a Special K bar that's supposed to help you lose weight. Which is something you're supposed to want to do.
And that's where I stop questioning Chipotle's motives and realizing that I know full well what those motives are. They want to set themselves apart from other fast food chains by sourcing healthier and more environmentally responsible ingredients. Everyone's got their thing that sets them apart from the competition. McDonald's has a clown. Wendy's has square hamburgers. Chipotle has the sustainability angle. And if not enough people know that they have the sustainability angle, well, they'll do whatever it takes to get the word out there, even support industrial agriculture.